The 3 Klaviyo Flows Every Shopify Store Needs (But Most Are Missing)

Most Shopify stores have an abandoned cart flow. That's great, but it's also the bare minimum. The brands we work with generate 15-20% of their total revenue from email, and it's not because of a single flow.

Flow 1: Post-Purchase Education Series. The window right after a purchase is when customer engagement peaks. Instead of going silent, we build 4-6 email sequences that educate customers on how to get the most from their product, introduce complementary items, and ask for reviews at the right moment.

This flow alone typically generates a 12-18% repeat purchase rate within 60 days (compared to the industry average of 6-8%).

Flow 2: Browse Abandonment with Social Proof. Most stores only trigger emails when someone adds to cart. But what about the 95% of visitors who browse and leave? We set up browse abandonment flows that showcase the exact products viewed, combined with real customer reviews and urgency messaging.

Flow 3: Sunset / Win-Back Sequence. Inactive subscribers don't just hurt engagement, they destroy your deliverability. We build intelligent sunset flows that attempt re-engagement with escalating offers, and gracefully suppress unresponsive contacts to keep your sender reputation healthy.

The key insight: email marketing isn't about sending more emails. It's about sending the right email to the right person at the right time. These three flows cover the critical moments most stores are ignoring.